Stellar Email Marketing:

A/B Testing + CTAs

Duration: 50 Minutes

Hosts: Carly Brantz and Jillian Wohlfarth 

If you want to rocket your email engagement metrics out of this world, you won’t be able to do it without a solid A/B testing plan and strong calls to action (CTAs). With a foundation in A/B testing and the knowledge of how to craft killer, compelling CTAs, you’ll be ready to rock your email program in 2016! Learn: 

  • What an A/B test is and how to build one
  • What constitutes a good test
  • How to create compelling CTAs
  • How to avoid common CTA mistakes

    Presenter Information

    Carly Brantz

    As the Senior Director of Revenue Marketing at SendGrid, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. When she's not at work, Carly loves to spend time being active with her husband, their two daughters, and their pug.

    Jillian Wohlfarth

    As the Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.