Irresistible Email

Inject New Life Into Your Email Marketing

Duration: 43 minutes (34 minutes presentation, 9 minutes Q&A)

Hosts: Carly Brantz , Jillian Wohlfarth


You've been around the email block and know the basics, but is your program starting to feel a little stale? Consider this your opportunity to metaphorically splash some water on your face and see your email program with fresh eyes.

We'll share data you haven't seen before from our 2018 Global Email Benchmark Report, testing techniques that will help you increase those crucial engagement metrics, and tips from our presenters' combined 15 years of experience in the industry.


Viewers will leave with:


  • New subject line data - to emoji or not to emoji?
  • A formula for crafting irresistible emails
  • Tests to run to get to know your recipients better
  • Examples of emails that leave subscribers wanting more
  • And so much more!

    Additional Resources

    Presenter Information

    Carly Brantz

    With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator.

    Jillian Wohlfarth

    As the Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.