Holiday Sending Hacks
Email Dos and Don'ts for the Upcoming Season
Duration: 40 Minutes
Hosts: Will Boyd and Seth Charles (Email Delivery Consultants)
It’s easy to get caught up in the hype of the holiday email season and make mistakes that you’ll end up paying for the rest of the year...and the year to come! Join us as our Delivery Consulting Team reviews what you should do now to prepare your email program, tools at your disposal to make for smooth sending, dos and don’ts of the season, and what to do with those new subscribers come January 2nd!
Learn how to:
- Make your best recipient list (and check it twice!)
- Set goals and measure campaigns
- Include your holiday fun, but keep your brand #1
- Keep those holiday subscribers happy past January 2nd
Presenter Information
Will Boyd
Will has spent the last 5 years in the email delivery world helping senders get their messages to the folks that want them. When he’s not thinking about email delivery, Will is an avid blues music fan and amateur blues historian.
Seth Charles
An email nerd at heart, Seth has been working in the deliverability and marketing space for six years. He loves solving problems, helping educate SendGrid's customers, and being a part of the email community.