Grow Your Email List
Learn Best Practices to Gain Engaged Subscribers
Duration: 30 Minutes
Hosts: Carly Brantz and Jillian Wohlfarth
An incredibly important, but often overlooked, piece of a successful email program is email acquisition. How you obtain your email addresses goes hand in hand with who you're sending your messages to. If your recipients didn’t subscribe or opt in to a communication from you, your email program is in major trouble. Our presenters Carly Brantz, Senior Director of Revenue Marketing, and Jillian Wohlfarth, Director of Content, will take you through the following opportunities to help you grow your list authentically:
- Optimize your opt-in pages
- Create multiple opportunities for sign-up
- Develop valuable email content
- Implement an email preference center
- Focus on email deliverability
- And more!
Presenter Information
Carly Brantz
Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.
Jillian Wohlfarth
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.