Data Talk

Putting SendGrid’s Global Email Benchmark Report to Use

Duration: 40 Minutes

Hosts: Warren Duff, Aaron Beach, and Victor Amin

Our Data Science Team spliced and scrutinized the data from nearly 30 billion emails that were sent to over 1.5 billion different recipients to pull together our Global Email Benchmark Report. Now, our Data Science and Content Marketing Teams are partnering to deliver a live webcast to dive into that data and discuss takeaways for your email program. You’ll learn:

  • How to put the data to work to improve your email program
  • How the team decided on which metrics/industries to include in the report
  • Unexpected insights (Health/fitness emails are read on mobile devices 72% of the time.)
  • How to create personas from the data
  • The relationship between engagement and sending frequency

Be sure to bring your questions—we’ll be hosting a live Q&A at the end!

    Presenter Information

    Warren Duff

    Warren is a Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.

    Aaron Beach and Victor Amin

    Aaron and Victor both are data scientists for SendGrid and spend most of their time building machines to predict engagement and detect abuse in SendGrid's mailstreams.