Building a Better Email Newsletter

Keys to Optimization and Testing Success

Duration: 40 Minutes

Hosts: Jill Guest and Kelsey Bernius

Poor engagement metrics on your last newsletter send got you down? Looking to take your newsletters from a monthly fizzle to a big bang? Then this webcast is for you! Join our email marketing experts as we discuss how to ramp up your existing newsletter program.

Attendees will leave with inspiration and best practices regarding:

  • Tips for content curation
  • Design strategy and non-negotiables
  • How to present your content in the newsletter
  • Safeguards to avoid any “oops” situations
  • What to do after you hit send

    Presenter Information

    Kelsey Bernius

    As Content Marketing Manager at SendGrid, Kelsey oversees all functions of the SendGrid Delivery blog including scheduling, writing, editing, and publishing. Her downtime is dominated by her mountain bike, skis, and the current weather forecast–and mixing up the perfect margarita afterward.

    Jill Guest

    As Senior Engagement Marketing Manager at SendGrid, Jill Guest works to ensure we deliver marketing email that educates, inspires, and delights our friends and customers. Her passions include intelligent email design, developing her beer palette, and exploring the great state of Colorado.